NEW YORK, Feb. 14, 2017 The NBA and NextVR, the Official LEAGUE PASS VR partner of the NBA, will broadcast the 2017 State Farm® All-Star Saturday Night and 66th NBA All-Star Game live in virtual reality internationally through NBA LEAGUE PASS, with the exception of China, Canada and the United States. 

Additionally, NextVR, as part of its multi-year partnership with the NBA, will offer live regular-season NBA games in virtual reality internationally, except in China.   Beginning Feb. 23, fans will be able to experience live NBA games in virtual reality with an NBA LEAGUE PASS subscription or a Single Game pass.

Starting at 1 a.m. GMT on Feb. 19, fans can experience State Farm® All-Star Saturday Night featuring three signature events: The Taco Bell Skills Challenge, JBL Three-Point Contest and Verizon Slam Dunk. On Feb. 20 at 1 a.m. GMT, NextVR will present the live virtual reality broadcast of the 66th NBA All-Star Game. 

“Our focus at NextVR is to provide fans around the globe with breakthrough, immersive VR experiences through premium events they may never have the opportunity to attend in person,” said Brad Allen, NextVR Executive Chairman. “Live broadcasting All-Star Saturday Night and the NBA All-Star Game in virtual reality underscores our commitment to bringing fans from around the world closer to the action.”

For the first time in a live NBA broadcast in virtual reality, fans will have the option to switch between a stationary courtside view of the action or experience the produced feed through multiple camera angles. NextVR’s live virtual reality broadcasts of NBA games are fully produced with dedicated announcers, including three-time NBA champion Bruce Bowen, optimized graphics including real-time statistics, and instant replays in VR. 

Following the All-Star Game and State Farm® All-Star Saturday Night, fans around the world will be able to access free video-on-demand highlights in virtual reality. Fans with either a Google Daydream View or Samsung Gear VR headset can download the free NextVR app and access the All-Star Channel to experience NBA All-Star in virtual reality and the NBA Channel for regular-season games. For more detailed instructions, fans can visit


About NextVR: NextVR enables the transmission of live, long-form virtual reality content in broadcast quality – leading the way for live and on-demand VR to become a mainstream experience for sporting events, concerts, cinematic productions and more. Launched in 2009, NextVR has more than 36 patents granted or pending for the capture, compression, transmission and display of virtual reality content. NextVR's platform allows the fully immersive content to be streamed with pristine quality using current home and mobile Internet connections. NextVR was founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker. For more information, go to


About the NBA: The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories.  NBA Digital’s assets include NBA TV, and the NBA App, which achieved record viewership and traffic during the 2015-16 season.  The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.



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