VIDEO: Alistair Kirkwood, Managing Director, NFL UK Share PDF Print E-mail
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The latest BIG Interview on iSportconnect TV is with Alistair Kirkwood, the Managing Director of the National Football League (NFL) UK.

The interest in NFL in the UK has been growing rapidly over the past few years, with more and more NFL matches being played at Wembley Stadium in London, England.

Kirkwood spoke to iSportconnect reporter Ismail Uddin about the growth of the support in the UK and what the future holds for matches at Wembley.


Alistair Kirkwood heads up the NFL’s UK office in London, overseeing all commercial operations, including television negotiations and the staging of NFL International Series games in the UK.

Under his guidance, the NFL has achieved consistent growth in the UK over the past decade and has now staged five successful games at Wembley Stadium – the only regular-season NFL games ever staged outside North America. UK broadcast coverage of the Super Bowl in February achieved a combined television audience of 4.3 million viewers on BBC ONE and Sky Sports, while the NFL also numbers Channel 4, ESPN and BBC Radio among its UK broadcast partners. The NFL’s UK internet site has grown in the past four years to achieve a ten-fold increase to 380,000 registered users.

Kirkwood joined the NFL in 2000 as Vice-President of Strategic Planning. He had previously completed an MBA/MBI degree (Masters in Business Administration and Business Informatics) at the Erasmus Graduate School of Business in Rotterdam, Netherlands.

Earlier in his career he worked for blue-chip organisations such as Hilton Hotels as well as small telecom start-ups. His background is in finance and marketing and in 1996 he won the grand prix in the Sunday Times National Marketing Awards.

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