|Sanjay Raina- COO, TEN Sports|
|Profile of the week|
Monday, 22 October 2012 08:00
Sanjay Raina is the Chief Operating Officer at TEN Sports.
His role requires managing the P&L of the international business, programming, production, technology, affiliate sales and syndication.
With over 18 years of experience in Consumer Durables, Entertainment, Direct to Home (DTH), Television & Media industry, Sanjay has worked with leading companies like Philips India Limited, Columbia Tristar Films, Discovery Communications, Hindustan Times Limited and Times Now.
Before joining TEN Sports, Sanjay was Sr. Vice President of Marketing with Astro Television, one of the largest pay TV broadcasters in South East Asia. He was responsible for new channel rollouts in Indonesia and Malaysia, profit center, programming, innovation, interactivity and on air promotions.
Sanjay is married to Neena and they have two boys, Varun and Saransh.
What do you believe is the key lesson that you have learnt throughout your time in broadcasting?
It is a broadcasting business that we are in, so we generate revenues internationally through affiliate and syndication sales. In India, we do this through a variety of business models.
You’re a hugely popular channel in the Indian subcontinent, what needs to be done to make it a global channel?
Certainly, if you want to go global, you can only do so with a couple of sports; football and cricket. Both don’t come cheap! Cricket might only be a sport in about twelve countries, but that’s enough. Clearly, football is the only sport that travels the length and breadth of the world. I can’t think of any other game with such popularity. We show the Champions League, Indian football, some European club channels, and we had La Liga until this year, but that’s all restricted to the Indian sub-continent.
Has the economic growth of India and the Middle East had an effect on TEN Sports’ performance?
The growth in India is a factor that needs to be questioned because people believe the country is not doing well, but it still does deliver about 6-7% GDP growth, which is very large.