- Current Company
May 2010 - (Present)
- Previous Company
Head of Partnerships
May 2010 - December 2014
Senior Account Manager
September 2006 - November 2008
- Career Summary
360 degree international sponsorship experience, having worked agency, brand and rights holder side. With over 11 years as a marketing professional I have advised brands such as Guinness, British Airways, Barclays, Ordnance Survey and 888.com on their sponsorship strategies, plans, activations and evaluation across sport and entertainment.
I also have expertise in building and delivering value as a rights holder (Team Sky), to sponsors, through the creation of successful commercial strategies, propositions and collaborative partnership management. Brands I have helped deliver sponsorship return on investment for include 21st Century Fox, Sky UK/Italia/Deutschland, Gatorade, Oakley and Jaguar.
Sponsorship strategy, partnership strategy, commercial proposition development, ROI modelling, sales narrative development, sponsorship activation
2:1 BSc Hons, Management Science
1995 – 1999
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