Honor Hancock
Understandable Pizza Hut campaign concept /reinvention PizzaHutAshleys but I really hope the guys are advised to not do this. Let’s move on

About Me


Current Company
Sports Bureau Limited

January 2009 - (Present)

The Football Club of London
Previous Company
Marketing Communications and Events Director
Football 40

2011 2011 - Head of Partnerships FxPro Financial Services


2011 Castrol Core Team - FIFA World Cup 2010 - Castrol 2010

Sponsorship Manager

Sportingbet 2009 - 2009 Marketing Manager


2009 Marketing Communications Manager - Europe - PokerStars 2005

Head of Offline Marcomms; Events and Sponsorship Manager; Customer Relations Manager

Betfair.com 2001 - 2004 Events Manager - Juniors; Competitions and Ratings

Lawn Tennis Association

2001 Press and Commercial Assistants - British Olympic Association 1995

Career Summary
Honor started her career in 1995 with governing bodies working at the Lawn Tennis Association and in the British Olympic Association’s press and sponsorship teams for the Atlanta Games.

In 2001, Honor joined the successful .com start up, Betfair where she managed their sponsorship and advertising portfolios including the first gambling company shirt sponsorship with Fulham Football Club. Honor has since been an integral part of growing global brands through sports sponsorship having worked with Mansion.com (Tottenham Hotspur), Sportingbet (Wolverhampton Wanderers), FxPro (Fulham and Aston Villa and World Rally Championship). She has more recently advised Genting Casinos on their Aston Villa principal sponsorship. Honor has also worked with Castrol (FIFA World Cup 2010™), PokerStars (European Poker Tour, FLi, Tottenham Hotspur and Aston Martin Racing). In May 2011, Honor launched Glenn Hoddle’s Football40 ‘London Legends Cup’ event.

Honor’s wealth of event and strategic sponsorship experience spans to all areas - including kit and stadia branding, PR, hospitality, online and offline creative and advertising, CRM, social media, promotions, at-event marketing and merchandise, affiliate marketing – through to research and feedback. She has a fantastic understanding of brands’ strategies, club and rights holder structures and the business development within sport having devised some of the most creative partnership agreements to the benefit of all parties.
Sports Marketing and Sponsorship


Brunel University
BA Hons , Leisure & Tourism Management (Sports Studies) , 1996 - 1997

Contact Information

City / Town
London, United Kingdom

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