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NBA Business

HoustonRockets_HowardThe Houston Rockets have announced a new partnership with ZTE USA for the fastest-growing smartphone provider in the United States to become the official smartphone of the Houston Rockets for the 2013/14 NBA season.

Under the terms of the agreement, ZTE will receive corporate sponsor status, including use of Rockets' marketing rights, TV-visible branded signage, hospitality and presenting sponsorship of the pre-season opener, where the partnership and ZTE's new devices were revealed. Looking forward, ZTE will treat fans to giveaways and promotions throughout branded kiosks at Toyota Center home games and through in-game activations. ZTE will also be the presenting sponsor of the Rockets' upcoming Blacktop Battle and will participate in the Season of Giving community programme.

As part of the partnership, ZTE will have an opportunity to engage directly with the fans of the Rockets around the world through a variety of avenues, including key Rockets events, television and digital exposure, and customised in-game activation

Both the Rockets and ZTE brands are debuting new, more powerful line-ups this year. ZTE is launching two new smartphones – the ZTE Grand S and the ZTE nubia 5 – while the Rockets have a highly anticipated new roster featuring James Harden, Dwight Howard, Jeremy Lin and Chandler Parsons.

Moreover, both brands are expanding globally, with ZTE providing its technology to more than 500 carriers and operators in more than 160 countries, and the Rockets reaching more than 325 million people worldwide, through more than 30 different networks throughout the world.

"The Houston Rockets are a perfect match for ZTE's first corporate sponsorship in the US. ZTE and the Rockets are both global brands bringing powerful line-ups to excite both sports and tech enthusiasts across the country," said Lixin Cheng, Chairman and CEO, ZTE USA. "Houston, and the US at large, is a key market for ZTE going forward, building on our already 15-year track record of bringing robust yet affordable technology to US carriers and consumers alike."

"We welcome ZTE to the Houston Rockets family," said Rockets CEO Tad Brown. "Together we aspire to create a partnership that will go above and beyond a simple sponsorship, into a joint effort that will attract fans locally and globally."

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actually, it seems that James Dolan is not a guy who cares about the taxes hat, i think maybe Jeremy Lin's attitude makes James upset, and the affair between Lin and Rock makes James more angry.
Last replied by Allen Yang on Thursday, 02 August 2012
One factor that could affect Lin's marketing potential is the Olympics. It's almost certain that he will not be called up to play for the US team at London 2012 as he lacks the necessary top-level experience. He could, however, play for the Chinese national team because his grandmother is from mainland China. This would be likely to increase his appeal in China, but to do so he would have to renounce his US citizenship, which could lead to issues with him living and working in the U.S. Also, if he were to choose to play for China at the 2012 Olympics, it could have a negative effect on his popularity in the States as he would be ineligible to represent the US in the 2016 Games when he should be in his prime. Giuseppe Rossi, a footballer who was born and raised in New Jersey, but had Italian parents, elected to play for the Italian national team in 2006. This led to a lot of negative feeling toward the player from US soccer fans. Would the reaction be similar if Lin played for China in the summer?
Last replied by Colin Robinson on Friday, 24 February 2012
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