"We are delighted to further our partnership with the Green Bay Packers and bring their fans the best in-stadium experience," said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. "The past year was successful for both New Amsterdam and the Packers, and we look forward to being a part of another exciting season."
In addition to branding in the Tundra Tailgate Zone, the sponsorship also includes special events, autographed items for promotions, and the use of official team marks and logos for consumer retail promotions. New Amsterdam's partnership with the Packers corresponds with sponsorship agreements with three additional professional football teams this year.
"The Packers take pride in offering our fans an excellent game day experience," said Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers. "Our partnership with New Amsterdam allows us to offer our adult fans a premium product as they cheer the Packers on."
Position SummaryAMB Sports & Entertainment (AMBSE) seeks a highly motivated person who will oversee data strategy and the mapping of data flows, with the goal of ensuring the reliability, integrity, and quality of data for the Atlanta Falcons, Atlanta United FC, and Mercedes-Benz Stadium. Whether you want to transition into a sports career or advance your current sports career, we encourage you to apply. If taking raw data from disparate sources and structuring it in a way that can empower the rest of the organization is exciting to you, then this role will be a fun, fast-paced way to apply your current skills and develop new ones, while aiding in the opening of a new stadium and the growth of two major sports franchises. The person in this role will manage the existing data environment, which includes guiding data strategy, expanding the data warehouse to include new sources, and managing data vendors. He or she will also deep-dive into data quality issues that arise and will work to consistently provide clean and de-duplicated customer records for use in multiple systems and departments throughout the organization. This position reports to the Director of Business Analytics, and will work closely with other analytics team members, IT team members, and leaders across the business. Roles and ResponsibilitiesManage AMBSE’s data environment and ensure data reliability/integrity/quality in support of a wide range of business initiatives: fan engagem... Read More...