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RWC 2011 Opening Ceremony Highlights 01:27
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2011-09-11 23:32:33
Rugby Business

Rugby Expo and iSportconnect have confirmed the extension of their existing partnership as the world's largest private network for sports business professionals confirms plans to provide TV production support, content syndication and the event networking tool to Rugby Expo 2013.

As part of the agreement, iSportconnect, the event’s Official Social Media Partner, will deliver a series of activities to further enhance the production values, awareness and promotion of the event across the network’s 15,000 members including the production of a series of live interviews with attendees and speakers, a daily video round up of the event and full editorial support across the network’s various digital channels.

Rugby Expo, now well established as the leading B2B event for the sport, has already confirmed a sold out exhibition floor, a new partnership with Premiership Rugby ensuring the attendance of every Aviva Premiership club, and continues to work closely with the RFU in its aim to deliver the largest grass roots event for community clubs in 2013.

Speakers already confirmed for the 2013 event include RFU chairman Bill Beaumont, Rugby World Cup 2015 CEO Debbie Jevans, Etihad CEO James Hogan, M&C Saatchi CEO Steve Martin, RFU Development Director Steve Grainger, SANZAR CEO Greg Peters, Tickets.com MD Derek Palmer and YouTube’s Tomos Grace.

iSportconnect will also provide their industry leading networking tool, allowing all attendees to make contact and arrange meetings in advance of the event. The tool, which is available to all sponsors, exhibitors, attendees and speakers, is a key element of the value provided by Rugby Expo in bringing together clubs, unions, suppliers, brands and agencies over the two days at Twickenham.

Jonathan Wilson, event director for Rugby Expo said: “We are delighted to confirm this year’s extended partnership with iSportconnect.

“Our relationship with Sree and the team at iSportconnect has always been very positive and our aim has always been to work more closely together. The new agreement confirms this intention and I look forward to a productive partnership as we work with iSportconnect to showcase the quality of the event to a wider audience, generating some excellent content and further exposure for Rugby Expo 2013.”

Sree Varma, iSportconnect CEO, said: “Rugby Expo has quickly become a key event in the sports business calendar and this year looks set to build on its already excellent reputation. I am delighted to be working with Rugby Expo and look forward to a very successful partnership.”

For discussions about International Rugby and national competitions

Discussions

I personally think Sevens has made a very strong impact at the Olympics and has now set an expectation and standard that will see Sevens as one of the most popular sports at Tokyo 2020. As a sport on debut at the Olympics there was an air of the unknown in relation to how spectators would engage with the sport and no doubt all Sevens stakeholders would have loved ticket sales / spectator attendance to be at capacity for all fixtures of the games, however the reality is that this was the springboard for Sevens to soar and to establish itself as a genuine Olympic Sport. Rio was the key opportunity to engage and captivate the imagination of a new global audience and I believe it has been a major success. The women’s game has captured the imagination of the world and Fiji’s first ever medal win captured in traditional Fijian Sevens style and the humility shown has reached and resonated with a global audience. The key is to now capitalise on the momentum given by the Olympic success, working toward Tokyo and utilising the World Series to keep momentum going. It is crucial Sevens now keeps people aware, interested and wanting more and Sevens needs to provide the content, too much downtime between the Olympics and more exciting Sevens content will see the momentum slow and regaining the momentum could then prove difficult. Now will be an interesting and crucial time to see what national unions do to activate and use the momentum within their individual nations. Countries who had pre-planned initiatives pre-Rio to drive the game strategically post-Rio will be in the box seat to drive the game within their borders, nations who have waited for the Olympics to hit will effectively now be chasing to catch up to the momentum with the risk of implementing ineffective and rushed Sevens initiatives in order to deliver the content to meet the demand in participation, competition and general engagement opportunities. In summary we believe Sevens has proven itself as a genuine Olympic sport that has long term Olympic appeal it is fast, skillful and significantly entertaining and we see Sevens at Tokyo 2020 being another major success at an even greater level.
Last replied by Craig Morgan on Friday, 19 August 2016
I agree with Rupert that England's early exit will make a huge impact on the growth of the game in England. We will see increased interest and participation I'm sure, but not to the same extent had England gone all the way. But so much work has already been done by the RFU, England sponsors (O2 Touch, QBE Coaching Club and CBRE All-Schools programme) and our RWC Legacy group, in building capacity and improving facilities ahead of the RWC. So that clubs will benefit from what increase does knock at their club's door either now, or in the years to come. In terms of those England sponsors, yes they will halt their RWC campaigns now, but I don't think they should down weight plans for 2016 and beyond. Not only would that impact on the brand engagement they have built with fans over the many years of sponsorship, but who wants to be forever aligned with that embarrassing early exit? Isn't it better to be loyal to the team (as they want customers to be loyal to them) and stay with them through to better times, which are sure to follow. They will then be part of the new era of English rugby! Also, if the property still fits your sponsorship strategy and you still want to target that same audience, then I can't see any value in abandoning them and damaging the perception of your brand in your target market's eyes. England fans will bounce right back in their support of the team (as we saw at the match against Uruguay). They will still be filling out Twickenham come the Six Nations and so it would be foolish of sponsors to not be there with them.
Last replied by Sophie Morris on Tuesday, 13 October 2015
I hope the Rugby World Cup will grip the World regardless of what code of rugby you play League or Union, what I’m hoping the 2015 World Cup achieves is that we see more kids playing on grass land areas with a rugby ball in their hands getting them off their sofa’s playing Playstation/Xbox games, computers etc, becoming more active and living healthier lifestyles.
Last replied by Carl Hall on Tuesday, 22 September 2015
The definition of supporter is key as Jon has stated below. Just wondering if indeed he can transform for instance here in Kenya the Harlequin fanbase to be real. The stands are barely empty in most matches even though rugby is still growing. The entry of Saracens may be the key driver. In Kenya for instance, has averagely 3600 followers on Facebook and Twitter. This is quite a challenge to turn them into registered members or regular fans. Hopefully, the drive will make some changes locally too..
Last replied by Victor Milimu on Thursday, 20 March 2014
I would think that for either competition to be a success, it would need participation from all the clubs that currently play in the Heineken Cup. It would be a detriment to the sport of rugby if the English and French clubs formed this breakaway competition, which I personally think they will never get the backing of from their home unions, as it slow down and maybe kill the growth of the sport. Hypothetically, if this breakaway competition was to happen, you would expect the English and French clubs to start offering more lucrative contracts to the best Irish, Welsh, Scottish, Italian, etc. players, which will enhance the quality of the Rugby Champions Trophy but leave the remaining "Heineken Cup" competition in a very weak position. My thoughts on this are that you would then see a drop in talent for Ireland, Wales, etc. as their best players are away and what's left is not playing against the same quality they once were. Then you look further down the line for the sport and you think there are only 5 nations (NZ, Aus, SA, Eng & Fra) that can really compete in a World Cup, possibly 6 (Arg) and then you don't really have a worthwhile competition anymore. Staying away from the financial aspect for now, which is always going to be contentious, I do agree with the English and French clubs that there needs to be a reform of how the current competition is run and particularly how teams qualify for it. I understand that the ERC would say that it is done this way for development of the game, which is what I previously said is the reason for me being against this breakaway competition, but it is wholly unfair that all but one Pro12 team qualified for this years competition, while there are some better English and French clubs sitting at home. They definitely need reform but forming a breakaway competition is a tad drastic and my hope would be that some outside mediator with a bit of sense comes in and sorts it out.
Last replied by Andrew Forde on Tuesday, 01 October 2013
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