Sponsorship Professionals

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Rugby Sponsorship Landscape Post-RWC N/A
2016-03-14 07:35:41
Federer Rolex Ad Black and White 00:30
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2010-09-17 10:19:42
Money & Sports - Sponsorship Coming Under Fire - Bloomberg 02:12
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Sponsorship Professionals
iSportconnect sub community for sports sponsorship professionals to share their ideas and opinions. It's a closed network so only the members would view the discussions. IMPORTANT NOTICE: The discussion boards & walls in sub communities are specifically for news and discussions relating to sports business offering a collective platform for the members. If you have a posting of a commercial nature, please post it as your status or in the 'Market Place' section of the site for free, otherwise it will simply be removed and your membership be blocked in some cases.


Hi Joanne, Thank you for joining in the discussion and sharing your experience. Having a blank sheet to work from certainly frees you from any legacy obligations that other rights holders might have, but everyone really needs to constantly review what the market demands are and what they are able to offer to meet them. If you look at some new sports, such as Formula E, they had a fantastic opportunity to be as innovative in sponsorship as their cars are, but they seemingly adopted a quite dated sponsorship strategy instead. I like your point about the "rule book" as, of course, we shouldn't have a pre-determined rule book; it should be about delivering what the audience needs are and doing so in a way that meets your objectives and those of your sponsors. The 'partnership' approach to sponsorship means building something together that goes beyond branding exposure and engagement, and will have an impact on Glasgow long after the event has finished. I wish you the best of luck with it and will look forward to seeing what innovative sponsorship assets and activation comes out as a result. Best regards, Sophie
Last replied by Sophie Morris on Friday, 05 August 2016
Hi Mark, That's great to hear and thank you for sharing that. From the 'partnership' point of view, it would be great to understand what GOLDOC is doing to support its partners' businesses, perhaps creating something new with them that naturally establishes a long-term relationship, rather than a focus around one event. Assistance in activation planning is an essential part of what a rights holder can offer to sponsors, but we advise going further to really understand their business needs and helping them to deliver on those objectives, not just the sponsorship objectives.
Last replied by Sophie Morris on Wednesday, 20 July 2016
Hi Khurum, Maybe we can arrange a call so I can better understand your requirements and make some suggestions? I've recently done some consultancy work for CNP (http://www.cnpprofessional.co.uk) helping them grow both their B2B and B2C business in what, as you know, is a very crowded marketplace. Thanks Malph
Last replied by Malph Minns on Friday, 29 April 2016
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