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Former LPGA director Mike Scanlan has joined IMG Golf North America as Director of Public Relations and Communications.

Mike joins IMG following a seven-year stint at the LPGA, where he most recently held the role of Director, Media Communications. Between 2007 and 2013, he traveled to more than 140 LPGA tournaments in 13 countries, organizing media efforts at 15 major championships and three Solheim Cup tournaments.

"We are very pleased to have attracted a professional of Mike's caliber," said Clarke Jones, Senior Vice President of IMG and Managing Director, The Americas, IMG Golf, to whom Scanlan will report. "Mike has great skills and a terrific reputation with the golf media and we are confident he will contribute greatly to the continued success of IMG Golf."

Throughout his career, he has been instrumental in building relationships with key media members, players and tournament personnel. Recently, he orchestrated the media launch of the International Crown, organized global media availability surrounding Inbee Park's major championship run and handled crisis communications situations including significant weather issues at the LPGA's Bahamas event.

Mike served as a primary contact for Golf Channel production staff and talent at more than 100 LPGA events. He also oversaw the LPGA's press release schedule and publications and served as a spokesman on behalf of the Tour.

Mike began his career in sports as a graduate assistant in the Buffalo Bills Communications Department during the 2006 NFL season. He graduated from John Carroll University with a B.A. in Communications.

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Discussions

The latest doping scandal involving Maria Sharapova is certainly one of the most serious for sport. Sport, and women’s sport in particular needs role models and Sharapova has been a stand out performer in this area. There is no shortage of male athletes for marketeers to choose from, but from the point of view of women’s sport there are nowhere near as many options. Sharapova is the leading female athlete in terms of non-playing earnings. No other female athlete comes close to her global status, recognition and appeal and this is why her revelations the other week have been so damaging. Already some of her sponsors have looked to distance themselves from her and this sort of quick and decisive action from sponsors is a new and increasing trend. We now live in a world where major brands are paranoid about their image and reputation. Corporate social responsibility has become vitally important as brands look to preserve and improve their image to a consumer market with plenty of different options. Social media has played a big part in this. Big companies and brands are able to assess instantly the public mood and feeling and react much quicker than they would have done in the past. Sharapova’s commercial success has been an example of just how powerful sport is with its ability to reach different countries, cultures and languages. Her fall from grace will leave a big void and there is certainly not a queue of young female athletes waiting to replace her. Women’s tennis will know just what a loss she will be to the sport if she gets a lengthy ban and it will be interesting to see how the sport choses to react and the length of any potential ban she might face from tennis.
Last replied by Nigel Currie on Tuesday, 05 April 2016
Branding and marketing is a large part of inspiring participation but the other key elements are broadcasting and well-defined, welcoming paths to sport. Major sporting events always result in improved participation; the better they are marketed and the more air time they get, the more people they inspire. A lot of NGBs are doing excellent work which would be greatly amplified with time on TV.
Last replied by Rebecca Hopkins on Thursday, 19 February 2015
Agreed up to a point -- but it does depend which royals (!). Kate, yes - but some others . . .
Last replied by Keir Radnedge on Saturday, 17 March 2012
Hi Mike, thank you for introducing yourself. A huge amount of experience in this industry i see. What is the bull riding and rodeo fan base like over in the States like? how about overseas? Feel free to enter discussions and network more on the site. if you need any help then don't hesitate to contact me. Xavier Cureau Marketing & Partnerships xavier@isportconnect.com iSportconnect 1st Floor, 11 - 14 Grafton Street London W1S 4EW T: +44 (0)20 3239 5400 F: +44 (0)20 3137 5456 www.isportconnect.com
Last replied by Xavier Cureau on Friday, 24 February 2012
Hey guys, I'am a pr professional based in Mumbai (india) have handled pr activities for NBA(National basketball association of U.S.A) in india and their tie-up with Mahindra(an autogiant in India) for a recreational basketball league in India. Cheers Karan
Last replied by Karan Popli on Friday, 28 January 2011
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