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2012-03-01 10:35:25
Technology and Sport Community

Huggity_iSCiSportconnect, the world’s largest private network for sports business professionals, is proud to announce that Huggity has signed an agreement to become the company's Official Fan Engagement Partner.

Established in 2011, Huggity has propelled themselves to become an industry leader in fan engagement and a company on the cutting edge of technology and using such technology in innovative and unique ways. Their core product, FanPic, provides brands the opportunity to engage with fans post event and activate their sponsorship online.

With major clients such as Manchester United, Aviva, Bupa, and Chevrolet to name a few, Huggity is continuing to expand their business globally through high-level partnerships.

The partnership with iSportconnect will allow Huggity to receive significant brand exposure on the company's website and at official iSportconnect events. Huggity will also receive extensive editorial features and top class business introductions for partnering with iSportconnect.

Mike Sikorski, CEO of Huggity commented: “We are very happy to have agreed this partnership with iSportconnect. Both companies are innovative in the way we have approached the sport industry and I am looking forward to working closely with the iSportconnect team to increase our brand’s awareness. Huggity and iSportconnect share a very similar vision and are both enthusiastic about social media and engaging fans through it, so I am confident this will be an extremely successful relationship.”

Sree Varma, CEO of iSportconnect added: “The Huggity FanPic application is absolutely brilliant and is a great way for brands to engage with fans after the final whistle is blown. I am therefore very pleased that Huggity will be iSportconnect’s Official Fan Engagement Partner. Myself and the team pride ourselves on the work we do for our partners and I am confident this will be another successful relationship.”

Welcome to the iSportconnect Technology and Sport Community where anybody with a vested interest in tech and sport can come together to share thoughts, insights, best practice case studies and news.

Whether you want to discuss how technology is changing the sporting landscape or to explore how technology companies are using sports involvement to bolster business, this is the place for you!

Please note that the discussion boards and walls in sub communities are specifically for news and discussions relating to sports business offering a collective platform for the members. If you have a posting of a commercial nature, please post it as your status or in the 'Market Place' section of the site for free, otherwise it will simply be removed and your membership be blocked in some cases.

Discussions

I strongly feel that from a reputational perspective the risks outweigh the rewards during mega-events. Like it or not though, as sports sponsorship becomes more and more digital, it can be a nightmare to balance the contractual obligations of the individual athletes with the team policy. It will be interesting to see how this develops as a trend.
Last replied by Oliver Barr on Tuesday, 16 February 2016
Steve, you hit the nail on the head. There was absolutely no need to show the first graphic. It was a ball on the post! So what was the point of showing it? What mattered was whether or not the ball had crossed the line after Valladares had touched it, and it did. When something is new, it always takes some time to get used to it, and it is applicable to the GLT. However, had the approach been simple, ie show only the graphic after the GK had touched the ball, the process would not have created confusion. That beeing said, from the start of the competition, we saw GLT graphics showing that the ball crossed the line when it actually hit the back of the net and when it was a crystal clear goal. Using the GLT for an super obvious goal dilutes the whole point of the GLT. I don't understand why Jonathan Pearce questioned the decision. On top of that, it went very fast! the ref got a signal in his headphone that the ball had crossed the line and it took 2 seconds to allow the goal.
Last replied by Karl Lusbec on Monday, 16 June 2014
Liverpool FC is a leader in localizing content and making connections in growing markets. This policy of publishing tailored content in native languages has been successful for established media owners such as Disney; Turner and Viacom. It helps greatly in offering local and regional advertisers a targeted platform to reach engaged and passionate fans. Many of the leading clubs and teams are embracing the opportunity to build their content offering and to reach out to their global audiences through digital. At Omnigon, we thrive on creating the best experiences and platforms to enable rightsholders to continually foster conversations and relationships with fans and ultimately deliver great value.
Last replied by Alex Chamberlen on Wednesday, 09 April 2014
It has to be a good thing. As there are more and more ways to consume sport away from stadia, enhancing the experience for those actually attending is a bonus, and a way of increasing the value of the cost of the ticket.
Last replied by David Granger on Thursday, 06 March 2014
Simon - as a Palace (and Newcastle) fan, I am not surprised that they have a lot of engagement on their social media channels. Their Instagram account is particularly impressive and gives fans another way of enjoying the build up to a match or to stay engaged throughout the week. I'm not sure many of the teams outside the big guns are using Instagram as effectively as Palace. Thanks for sharing the report
Last replied by Steve Moorhouse on Thursday, 09 January 2014
The stadiums that I go to through the Premier League and Football League need to improve their wireless connections massively. On the last day of the Championship last year, at Selhurst Park, Crystal Palace could secure top 6 and Peterborough needed to win to guarantee their Championship survival. We could not log onto Twitter or other sports apps to find other scores around the country and that shouldn't be the case. Here's hoping things continue to improve in the future
Last replied by Steve Moorhouse on Wednesday, 14 August 2013
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