Digital Fan Engagement Masterclass: How Do You Define Success?

Discussion started by Jay Stuart , on Wednesday, 12 April 2017 15:26

The iSportconnect Digital Fan Engagement Masterclass is coming up on May 23 at the All-England Lawn Tennis Club.

One of the panel sessions will tackle the subject of what engagement and affinity actually mean in business terms. How do we define success in the digital space? What are the most meaningful metrics? Surely success goes beyond "followers" "views" and "likes"...

We'd like to share some views on this at the event. Let us know what you think about defining digital success.


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