Rugby 7s: What Will the Olympics Do for Rugby?

Discussion started by Sophie Morris , on Monday, 23 May 2016 14:02

The HSBC London 7s saw Scotland take the Cup Final for the first time.

We were there to talk about rugby's inclusion in the Olympics and what effect that will have on participation and commercially.

In this video, we also look at Rule 40 of the Olympic Charter and what that means for team and athlete sponsors and other marketers looking to run campaigns around the Games.

 

What Will the Olympics Do for Rugby?

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