Nike, Tag Heuer and Porshe have all suspended their ties with Russian tennis star Maria Sharapova after she admitted to failing a drug test at the Australian Open in January.
Sharapova has been the highest-paid female athlete for the past 11 years, but the loss of these sponsors, especially Nike, will have a detrimental effect on her financially.
What impact will this revelation have on her career moving forward from a marketing standpoint?
Can she rebuild her career and be as marketable as she has been?
Will more sponsors ultimately follow suit?