Marketing & Monetizing the 2nd Screen Experience

Discussion started by J. David Jones , on Friday, 09 January 2015 19:04

I'd like to kick off 2015 with an all interesting discussion directed to the sports marketing community:

Sports content creation and distribution technologies continue to evolve fast, offering new ways to not only more cost-effectively produce content but also deliver it around the globe. However the classic content distribution has changed a lot and is very dependent of "marketing activities" and "brand communication" on multi platforms.

More than ever sports fans are consuming content related to their favorite sports, teams, and athletes via smartphones, tablets, and computers. But despite all the interest and usage it is very hard for rights holders, federations, and agencies to turn meaningful usage into meaningful revenues.

What steps are marketing agencies and rights holders taking to drive revenues? What business models make the most sense?

It is a great subject with many questions and great solutions (with a little creativity) and I'd love to hear what you have to say and see an exchange of ideas. H

Have fun!


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Michael Cunnah
David, maybe it is because you ask the question to which everyone is still seeking the answer - this is the holy grail of sports commerce, isn't it. I can imagine that this whole area causes distress amongst the Finance Directors of professional Sports Teams and Federations as their Commercial colleagues will put a good case for spending money in this area but there doesn't seem to be a financial return on the investment yet!
848 days ago filesmonster