Paddy Power are known for their inventive marketing campaigns. They produced a mock-up of former United boss Sir Alex Ferguson in a box with the writing; “in case of emergency break glass” outside of Old Trafford when results were not as they should have been.
The bookmaker also put up a billboard next to Newcastle United’s home ground with striker Papiss Cisse holding money and the caption “lend us a ton ‘til payday Papiss.” This came after the devout Muslim refused to wear the team shirt with the Wonga logo due to his religious beliefs, but was then caught in a casino.
My personal reaction is that these marketing campaigns tend to be funny and enjoyable. Do iSportconnect members agree, or are they in bad taste? What other companies compare to Paddy Power and should more be doing the same?