What Impact Will the Loss of Adidas as a Sponsor Have on IAAF?

Discussion started by Christian Radnedge , on Wednesday, 27 January 2016 16:11

IAAF_AdidasSportswear giant Adidas is seeking to terminate its 11-year contract with the IAAF early due to the doping scandal surrounding the world athletics governing body.

According to the BBC, the loss of Adidas as a sponsor will cost the IAAF millions of dollars.

What impact will the loss of a major sponsor have on the IAAF?

Will more sponsors follow suit? Will they be able to attract any more major sponsors?

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