As a part of the deal, 3TV will air 10 of the National Hockey League (NHL) team’s games during the 2013-14 regular season.
The first game will air tonight (Tuesday, 8 October) on CW6 when the Coyotes play at the New York Islanders.
Coyotes President and CEO Anthony LeBlanc commented: “We are very excited about our partnership with 3TV to televise 10 Coyotes over-the-air games this season.
“3TV has been a great partner since 1996 and these OTA games will ensure that every fan in the Valley can watch Coyotes games on television.
“This partnership will provide our fans with top-notch coverage and promotion and exposure to Coyotes hockey."
Other games included in the deal see the Coyotes face the Carolina Hurricanes, Vancouver Canucks, Anaheim Ducks (x2), Nashville Predators, Minnesota Wild, Colorado Avalanche, San Jose Sharks and the Columbus Blue Jackets.
"We are thrilled to be carrying 10 Phoenix Coyotes games this season across our two television stations, 3TV and CW6," said Nick Nicholson, President and GM of 3TV and CW6.
"Our stations have a strong commitment to the local community, and being able to bring the Phoenix Coyotes to our viewers furthers our commitment to great local programming."