Also as part of the deal the camera manufacturer will be the Official Camera of the IRONMAN World Championship.
The GoPro IRONMAN World Championship will take place in Kailua-Kona, Hawai'i on Saturday, October 12, 2013.
"GoPro is excited to partner with the 2013 IRONMAN World Championship and offer its viewers a never-before-seen immersive perspective of the competition. Not only does GoPro serve as an excellent training tool for triathletes, it also allows IRONMAN triathlon participants of all levels to capture and document their own life-changing experiences," states Todd Ballard, Director of Sports Marketing for GoPro.
As the Official Camera of the IRONMAN World Championship, GoPro will offer a unique high-definition perspective to capture footage of the iconic IRONMAN event. GoPro cameras will also be provided to event referees to capture the ongoing action.
"The IRONMAN World Championship is the most iconic endurance event in the world and we are thrilled to have GoPro on board as our title sponsor," said Andrew Messick, CEO of IRONMAN. "GoPro will provide our athletes and viewers a new and unique perspective of the sport of triathlon during this pinnacle event."