Chelsea Announces Rotary as Global Official Timekeeper

Monday, 07 October 2013

ChelseaFlagSwiss watch brand Rotary has signed on to become the global official timekeeper of Chelsea FC.

To celebrate the deal, Rotary has designed a special edition watch in two versions, with features including The Blues’ famous blue lion badge. Each version symbolises traditional Swiss watch making and innovation, and pays tribute to the 2012 Champions League winners.

The special editions will be available on a dedicated website that will launch soon. As global official timekeeper, Rotary branding will be prominent within the club’s ground at Stamford Bridge. In addition to this Chelsea’s star midfielder Frank Lampard will become the Chelsea Football Club Rotary brand ambassador for the 2013-14.

“This is an extremely exciting sponsorship for Rotary and one that we are very proud of. Like us, Chelsea enjoys a long standing heritage and operates on the world stage. Our partnership represents a mutually beneficial strategic alliance given that we share many common values. We are committed to growing our brand awareness overseas particularly in South East Asia and Chelsea was our first choice given that their fan base in the region is huge.” said Victoria Campbell, chief executive of Rotary.

Ron Gourlay, Chelsea FC chief executive, added: ‘We have never partnered with a watch company until now but believe Rotary are a perfect fit as we share a similar outlook and goals. We are very pleased to be joining forces with a Swiss fourth generation family owned watch brand which has a worldwide name. I am happy to announce that Frank Lampard will become the Chelsea Football Club Rotary brand ambassador for the 2013-14 season and we look forward to building a great relationship with them.” filesmonster