Men's professional tennis tournament The ATP has announced two commercial deals ahead of the 2013 Barclays ATP World Tour Finals, held at The O2 in London from 4-11 November.
Gillette, the world’s leading shaving brand, joins the season-ending event as an Official Partner of the tournament, and Segafredo Zanetti, the global Italian coffee brand, has extended its partnership under a new agreement.
As part of the agreement, Gillette receives worldwide marketing rights for the Barclays ATP World Tour Finals and will also gain on-site presence in the Fan Zone at The O2 throughout the duration of the tournament.
Patrick Megarry, Assistant Brand Manager for Gillette UK & Ireland, said: “We’re delighted to announce this partnership with the 2013 Barclays ATP World Tour Finals. The Gillette brand is all about precision, performance and being at the top of your game and this is a fantastic partnership to build on our already rich heritage of sports marketing. The Barclays ATP World Tour Finals brings the very best in the world of tennis together and everyone at Gillette is proud to be a part of it and excited about the potential of what we can do with the ATP.”
Laurent Delanney, ATP Commercial Director, said: “Gillette is a world-renowned leader in sports marketing, and we are delighted they have chosen to add the Barclays ATP World Tour Finals to their impressive sports sponsorship portfolio. We look forward to a successful partnership together.”
While Segafredo Zanetti will continue to receive global brand exposure with their position on the on-court refrigerators. Segafredo Zanetti and Brodies will also bring the unique quality of their refined coffee and tea to the VIP guests and fans attending the event.
Marco Comellini, Marketing Director, Segafredo Zanetti, said: “We’re delighted to continue this partnership with the Barclays ATP World Tour Finals after the positive experience of 2012. Segafredo Zanetti is a leading global company reaching every major market including a multitude of glamorous locations the world over. It is a natural association to partner with an organization like the ATP that brings the best tennis players in the world to compete at the prestigious season-ending event in London.”
Delanney added: “We’re pleased to extend our partnership with Segafredo Zanetti. Segafredo Zanetti have brought their rich history and expertise to our event to enhance our guests’ and fans’ experience on-site. We look forward to building on the success of our first year in partnership together.”
The Barclays ATP World Tour Finals features the world’s top eight singles players and doubles teams battling it out for the last title of the season. Rafael Nadal, Novak Djokovic, and Andy Murray are the first three singles players to qualify for this year’s tournament.