For the last two years, Manchester City and Paddy Power have successfully worked together to provide fans with innovative betting products along with club specific offers.
As part of the two year extension, which runs until the end of the 2014/2015 season, Paddy Power will seek to deliver a tailored online service to Manchester City supporters through a combination of industry leading offers and exclusive bets around key fixtures during the season.
Throughout the partnership both parties will also aim to develop exclusive marketing opportunities by leveraging contractual access to first-team players for promotional activities and the use of hospitality offerings at the Etihad Stadium.
Commenting on the partnership, Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, said: “We’re pleased to continue to be working with Paddy Power to provide City fans with more excitement as they follow the club they love.”
Paddy Power, company spokesman, added: “Working with Manchester City and their passionate fan base over the last two seasons has been brilliant and we’re excited about continuing to provide them with unbeatable value, as well some great entertainment throughout the season.”