Geoff Moore serves as Chief Sales and Revenue Officer for Circuit of the Americas, the multi-purpose motorsports and entertainment facility currently under construction in Austin, Texas. Moore takes on a wide range of responsibilities in his new role, including brand management, advertising and promotions, public relations, sponsorship, suite and ticket sales, social and digital media, and merchandising. He is responsible for developing, implementing and managing all aspects of this world-class, global brand.
Previously serving as Executive Vice President of Sales & Marketing for the Dallas Stars, Geoff Moore oversaw the general business operations of the team for eight seasons. He also served on the Board of Directors for the Dallas Stars Foundation.
Moore graduated from Oklahoma State in 1989 with a degree in marketing and from Baylor in 1990 with his MBA. He currently lives in Allen, Texas with his wife, Jill, and four children.
How satisfied were you with the job that was done for the inaugural Austin Grand Prix?
I was very happy with the way the event went. Thanks to the staff, the dedication and the sacrifices they made, I don’t think the event could have gone much better. We had one of our debriefing meetings yesterday over the course of several hours and we listed about 200 things we could have done better and need to improve on for next year’s event, so I think we have to be very happy and satisfied with the event and the facilities turn-out that we were able to accomplish in such a short period of time, and we have to immediately shift into a continuous improvement cycle, because there are a lot of things that need to be better for the next event. Not just the next F1 event, but the next motorsport event; we have Grand-Am in March and Moto GP in April, so we have a couple of hundred things to change, because we have to do better for the customer at every event, and there is a long list of things we have to do better.