Featured Profile: Marc Reeves- International Commercial Director, NFL

Tuesday, 21 August 2012

Marc Reeves CroppedMarc Reeves is the International Commercial Director of the NFL, where he oversees marketing, fan development, sponsorship and commercial efforts for the league outside of the US.

Under his leadership, the league has increased its international sponsorship base by over 60%. He has launched numerous fan engagement initiatives including global Super Bowl viewing events, NFL Experience on Tour and a social media “Fanbassador” program.

Prior to joining the NFL, Marc was a Vice President of IMG’s Consulting division, responsible for client management and West Coast business development. He oversaw and managed numerous corporate client accounts, including Visa, Electronic Arts, Kia Motors, 2K Sports, 24 Hour Fitness, Crown Plaza Hotels and Safeco Insurance.

He advised companies in global strategic direction and marketing activation around various sports and entertainment properties, including the FIFA World Cup, Olympics, Rugby World Cup, NFL, MLB, NBA and NASCAR, as well as numerous music and lifestyle events. Read more...

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