Digital Business & Sports: Breaking the Innovator’s Dilemma- Oscar Ugaz

Friday, 13 July 2012

Oscar Ugaz Cropped

A member of the board at a top football club used to say to newcomers:

“My dear boys, you are here to help 11 guys, gifted by God to kick a ball in style, to make millions of people happy”.

When you share this inspiring quote with the veterans at the marketing area, they smile back and say:

“Indeed dear boy, you are going to make millions of people happy but in the meantime you will be asked to make millions of euros”.

No cynicism here. Many football clubs generate huge levels of revenue, but also consume it just as fast. Therefore, there is a focus to work in the most straightforward way.

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