FC Barcelona creates record social media engagement
February 23, 2018
FC Barcelona has opened 2018 with record-breaking numbers on social media.
According to Blinkfire Analytics, Barça’s social media figures from January 1 to 31 have surpassed other European Clubs.
In the month of January, Barça’s posts on Facebook, Twitter, and Instagram generated 181 total engagements, which are defined as the sum of user interactions, or clicks, such as retweets, replies, follows, likes, and shares, among others.
Top 5 in total engagements, in January:
181 million — FC Barcelona
76 million — Manchester United
45 million — Real Madrid
42 million — Chelsea
26 million — Bayern Munich
Barça was also first on each social media platform when broken down separately. The biggest difference was on Instagram, where Barça had the most engagements over a single month in four years.
Top 2 Instagram engagements, in January:
120 million — FC Barcelona
32 million — Real Madrid
The very first Instagram photo of Philippe Coutinho wearing the Barça shirt became the most viral post in the history of Barça’s Instagram account. The image generated almost 2.7 million likes and over 20,000 comments. Accordingly, the account grew by around 880,000 followers in January.
On Facebook, the Coutinho signing also resulted in a huge increase in engagement for Barça. The post announcing the Brazilian’s arrival reached over 25 million Facebook users. The accompanying video was seen by 7 million people, making it one of the most viewed videos of the season on Barça Facebook page.